Project Details
Overview
I’ve been working with Sport Gym, a fitness center located in Tandil, Argentina, overseeing their digital communication strategy.
My main role is project manager in the social media area, leading a creative team composed of a graphic designer and a community manager. I coordinate the workflow, maintain communication with the client and provide strategic digital insight to elevate the brand’s social media presence.
This collaboration follows a consulting-oriented approach, where I propose improvements and actions aligned with Sport Gym’s business and branding goals.
OBJECTIVES
- Strengthen Sport Gym's brand digital positioning
- Ensure coordination between the client and the team
- Translate the client’s needs into clear visual strategies
- Provide strategic advice on digital marketing with a focus on performance and community building.
- Optimize social media usage to promote services, classes, and gym updates.
- Offer tools and frameworks to improve the gym’s communication with current and potential clients
- Apply AI-powered tools and automation strategies to optimize social media management
Category
Project Management, Social Media Management, Brand Consultant
industry
Sports
Client
Sport Gym
Year
2025
Contact & info
Co-Workers: Martín Zeballos, Sebastián Villar