Project Details
Overview
Kennedi & The Groove is a high-level music band performing on Virgin Voyages cruises across the Caribbean, South America and Europe that wanted to expand their social media reach. In 2024, I led a team of a graphic designer and a community manager, overseeing branding, marketing strategies, and audience engagement. I managed task scheduling, team coordination, and direct communication with the band’s management, providing data-driven insights and performance reports.
Objectives
- Develop and execute a social media strategy to enhance brand presence
- Oversee branding updates and marketing initiatives
- Manage a team of designers and content creators
- Maintain direct communication with the band’s management
- Analyze social media performance and provide strategic reports
Category
Project Management, Social Media Management
industry
Music
Client
Kennedi & The Groove
Year
2024
Contact & info
Co-Workers: Antonella Quattrocchio (Graphic Designer), Antonela Petrone (Community Manager)